Saturday, December 7, 2019

Chandon Wines Company

Question: Write about theChandon Wines Company. Answer: Apparently, Chandon is the leading company in Australia that manufactures genuine French heritage wines (Domaine Chandon, n.d.). Their success makes us to have a thought of trying to discover the factors that drive the company up the ladder of success. In the verge of discovering the untold success stories on the company, the following are some of the questions that I would ask the interviewees about the company: What makes the company to produce a sparkling quality wine that is awesome hence giving a blue feeling to anyone who tastes it especially the champagne wine which has a natural taste? I would like to enquire about the company`s marketing strategy. In this case, I will expect the interviewee to say the unique element that makes their products to hit the market as far as the company is maintaining their competitive edge in the market. I would further investigate about the company`s branding. The company has a unique way to sell out itself to the clients. I will specifically focus on the unique proposition that keeps new customers coming along and retaining the regular customers as well. Further, maybe another crucial question I would like clarification is about the technology the company management are deploying to ensure their products meet the quality of their clients. To access Chandon premises, First, I have to prepare and schedule time for the activities. I have to come up with a suitable time plan that will guide me on how to carry out the interview. In connection to that I would be required to book an appointment with the management. Prior to the visit, I will send an email to the management and later make a phone call to clarify and confirm if they received my email. In the email I will disclose the intention of doing the research, explicitly explain the relevance of the research to both the interviewee and the interviewer. Emphasize on the people I would like to interview. This is important because the management will make some individuals who I would like to interview aware so that they also prepare for the interview. Among other minor preparations, I will seek a route map to guide us to the location of Chandon Company (Location of company headquarters, 2016). In addition, I will estimate the average cost that would facilitate the process, and as well I will put together the data collection tools not forgetting identifying the method of collecting data I will deploy. Proper preparation means I account for everything that will happen during the interview, I ensure even the minor aspects are dealt with. Also, I will specify the time I will avail myself in the Company so that the management can select the staff and venue of the interview. As our team strategizing on the problem space; preparing questions, setting schedules for and time limits and the cost of expenditure while on the ground will make the process more palatable. Especially on time allocation we decided to have a (20 minutes to one hour) conversation with each interviewee. Incorporating all the team members in the interview will have a lot of influence on the future of the both the interviewers and the interviewee. This work sounds simple but the initiative of doing the field research (Mays,2013). However, getting first-hand information from Chandon Company will incredibly powerful. References Domaine Chandon. (n.d.). Retrieved from https://www.chandon.com.au/about Location of company headquarters. (2016). doi:10.1787/trends_edu-2016-graph25-en Mays,A.P. (2013). Company Profile: Euromonitor International.Against the Grain,14(1). doi:10.7771/2380-176x.3142

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